For Once, It's Not Pedobear... But Should Be

Is this a game for children?  A game you play with kids?  The sort of thing you use to lure kids into your white van down by the river?  I don't know or care, but I will say that the following line from the description pretty much sold me on buying this game:

 Naughty Bear lets you scare the stuffing out of your victims before you impale them on your machete.

http://www.gamestop.com/Catalog/ProductDetails.aspx?product_id=76899